Innovative Marketing Policies for Business Development. A Book for All Business Organizations to Improve Profitability

      Аннотация: A Book entitled “INNOVATIVE MARKETING POLICIES FOR BUSINESS DEVELOPMENT” of Prof. Ms. Kirti Rahul Kadam and Dr. Anil Gaikwad is a decent contribution to the area of Marketing field by providing best policies to improve profitability of the organization by implementing the advanced and best possible marketing policy or strategy to make the organization profitable in due course of time. This Book gives main trace on marketing of the product, service or any other concept which is requiring the best possible intelligent input. The Business Organization in this century are having lot of issues and problems to deal with in minimum time so the best policies are to be followed and implemented . the Future depends on the top management how they plan and execute the policies so that they run in profit for long duration . The Problems are now days affecting major functions of the management and proper solutions to these problems are to be found out and systematically implemented to make it better and efficient by all means. The author has done decent contribution in creating the awareness about this important topic to the readers.

Ключевые слова: innovative, marketing, policy, organization, Profit, success, Trend, Plan