Green Marketing Myopia. The effect of green marketing myopia on women consumers' toward cosmetics

      Аннотация: This book is based on research on the existence of green marketing myopia in green cosmetic companies and finds out its impact on women consumers. This book reveals the true condition of green cosmetic products in the mind of consumers i.e., why the consumers are either not ready to purchase these green cosmetic products or do not focus on the green attribute of eco-friendly cosmetic products. This book also gives guidance that as human beings, how can we protect our environment by using green cosmetic products.

Ключевые слова: eco-friendly, green marketing, green marketing myopia, Consumer Satisfaction, Consumer awareness, cost effectiveness, consumer value positioning, green cosmetics, cosmetics, environmental friendly products, marketing