RESEARCH METHODOLOGY. Business Research Methods

      Аннотация: This book helps to learn the basic concept of research methodology and to understand the various types of research with examples, steps to carry the research, frame hypothesis, to know the various questions types and scaling types and to frame questionnaire. Besides sampling techniques contains various incites and rules to be followed to choose the samples. This book also helpful to understand various method of data collection like interview, observation, survey ,questionnaire case study ,schedule, method and etc the data analysis and interpretation chapter gives you the broad idea about various techniques and tools used in SPSS analysis. finally the chapter 5 deals with report which contains structure of report parts of report, meaning of research proposal ,content of report ,various stages in writing report ,concept of audience and the importance of review of literature with the help of this book the reader could able to grabs the basic knowledge of research methodology and can carry any research relevant to there field of interest.

Ключевые слова: business, Research, Methodology, Sampling, data collection, hypothsis, research design, report, Content of Report