The BMW Group. Does Strategic Management Guarantee Higher Levels of Productivity, Profitability and Competitiveness?

      Аннотация: Globalization and technology are constantly changing the strategic behaviour of automobile companies. With consumer behaviour and supply chain management as the focal areas in today’s volatile and complex automotive industry, the two daunting challenges are: 1. How to create new sources of competitive advantage to sustain long-term growth, and 2. How to engage leaders at every level of the organization so that they are more proactive and forward-looking in their roles.Having just experienced a global pandemic that sent equity markets into a tailspin in March 2020, risk management is a more relevant topic than ever. It remains, however, an often poorly understood afterthought. Many portfolios are designed without any thought given to risk management before they are handed off to a dedicated — but separate — risk management team.“The BMW Group” delivers a reimagining of the risk management process. The book envisions a marriage between innovation management and generic strategies, an approach that has proven successful at BMW. The author provides readers with an effective framework for portfolio design, ethical business and global expansion strategies.

Ключевые слова: Innovation, Strategy, Management, leadership, Innovation Management, Global sustainability, corporate social responsibility, Product Portfolio, Design, Brand Equity, Profitability, Competitiveness