Customer Care and Client Relationship Management. Enhancing lasting gainful relationships

      Аннотация: In the world of business, no organisation can exist without customers. The customer is the one that sustains businesses by paying organisations for products and services. It is therefore important for organisations to establish good relationships with the customers/clients. Establishing such relations is not easy. Organisations need to commit the necessary resources and funds to ensure that customer relationship management (CRM) initiatives work. This book will provide insight to both students and practioners on how to acquire, sustain, grow and retain loyal customers.

Ключевые слова: customer service, Customer complaints, customer loyalty, Customer satisfaction, customer experience management, Customer Retention, Customer Expectation, and customer life time value