Interdisciplinary Approach to Global Business and People. A Collection of Case Studies

      Аннотация: Interdisciplinary research is a growing area, owing to its focus on addressing complex issues that transcend a single disciplinary perspective and need interdisciplinary thought and study to solve. These Case Studies on an Interdisciplinary Approach to People and Global Business successfully apply the interdisciplinary research process model established by authors Dr. Chabi Gupta and Dr. Swati Bhatia to a wide range of core research problems. Self-contained case studies authored by multidisciplinary research experts and leveraging best-practice approaches demonstrate to students how to improvise solutions to a variety of real-world business situations. This book provides a hands-on approach to management issues. It covers all the fundamental general management ideas and concepts. Case studies on marketing, sales, HRM, general management, risk, corporate strategy, operations, and other topics are included. Each case study is intended to reflect and highlight a unique situation and gives a detailed overview of the major difficulties encountered by leading organizations. Each case study is extensive and addresses theoretical subjects for both undergraduate and postgraduate students.

Ключевые слова: case studies, marketing, Strategy, Finance, Ethics, HRM, training, People, business