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ASSESSING SERVICE QUALITY OF STAR RATED RESORT AND SPAS USING IPA. A Perspective from International Tourists
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Asfaw Kitaw Haile
ISBN: 9786203306149
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 56
Издательство: LAP LAMBERT Academic Publishing
Цена: 25002 тг
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Аннотация: In a parallel to the increasing movement of people, the hospitality industry, now days, has become a big business worldwide. Considering the competitive environment thereof, there is a need for service providers to plan strategies that will differentiate them from others. This can be achieved through the delivery of superior service quality. Provided that, this book has gone someway to comprehend the service quality of star rated resort and spas in Ethiopia’s Bishoftu, a town endowed with breathtaking natural resources, using Importance-Performance analysis technique.
Ключевые слова: service quality, Importance-Performance Analysis, INTERNATIONAL TOURISTS
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