Innovative Aspects in Managing Multiple-Stakeholder Organizations. The Classic Professional Orchestra

      Аннотация: "Tradition is not the worship of ashes, but the preservation of fire” (Gustav Mahler). The musicians’ performance level has constantly increased in the last 50 years, which raised the quality level of the musical service delivered by the classic professional orchestra. Considering that the core activity of an orchestra hasn’t been changed since the beginnings, how does Gustav Mahler’s quote apply in nowadays orchestra management? How can the sound organism’ mechanistic, standardized, specialized and centralized activity, be effectively and efficiently managed for satisfying the stakeholders’ expectations? Is it possible for a traditionalist art performing organization to keep up with the rapid changes of today’s society? This book aims to identify the innovations in the organization’s structure, system, strategy, staff, style, skills and shared values, and if today’s orchestra managers are oriented towards a multistream management approach for satisfying multiple forms of well-being.

Ключевые слова: orchestra, Sound Organism, organization, Multiple-Stakeholders, Innovation, Satisfaction, Mainstream Management, Multistream Management