Human Capital Management & Customer Satisfaction in Tourism industry. A focus on human capital practices and impacts on customer satisfaction within hospitality establishments in Uganda

      Аннотация: The book explicitly discusses the impacts of human capital management practices on customer satisfaction in game lodges and safari camps in national parks in Uganda. By extension, it brings out the human capital management practices that are employed by the game lodges and safari camps in national parks in Uganda and their influence on customer satisfaction. The study's general objective is to examine the influence of human capital management on customer satisfaction in game lodges and safari camps in national parks in Uganda. The specific objectives include; establishing the influence of capacity building on customer satisfaction, determining the influence of reward on customer satisfaction, assessing the influence of work environment on customer satisfaction and investigating the mediating effect of challenges on the relationship between human capital management practices and customer satisfaction. The book serves as a positive guide to hospitality establishments as they can use it as their yardstick to evaluate their existing human capital management practices.

Ключевые слова: Human Capital Management, Human management, Customer satisfaction, tourism industry, capital practices, Hospitality, Uganda