Korea Culture in Malaysia. Social Media Penetration on Gen-Z Attitude and Behaviourial

      Аннотация: The development of Korean Makeover Artist is the premise of the material being viewed and effortlessly accessible in the media brought by the Korean wave. This has made young people devour Korean review materials as a medium to take in a specific style and then made it a practice in their daily lives. However, the power of social media created by the human creativity remain as a focal for social interaction and worldwide influence around us. The role of religion does not make intermediaries that can alter one's perception of the spread of phenomena. Throughout this region, Korean wave is one of the branches of phenomena that shakes the world, and it is an unbalanced phenomenon and not all cultures will easily accept and will apply something new in its culture. The significance of this study sees Gen-Z still having their own norms and values. The identity of the Malaysian culture is still high and full of value in civilization of the nation, so alongside with Korean Hallyu, the young generation can be alerted about the changes of this new phenomenon and the cause of it through social media.

Ключевые слова: Korean Makeover Artist, Social Media, Gen-Z, Attitude, Behavioural, Cultural