Public relations as a corporate tool for change management. Public relations: a panacea for change management in organizations

      Аннотация: The book brings out the indispensable role of the public relations in tackling problems organizations encounter due to change initiative. It advocates ways of introducing, managing and coping with change in organizations. If strictly followed, organizations can properly articulate, adopt, implement and communicate change policy for effective organizational growth, devoid of staff resistance and apathy to change.

Ключевые слова: Public Relations, Fidelity Bank PLC, Corporate tool