Corporate Business Strategy. Business Strategy Demystified

      Аннотация: Corporate Business Strategy is a body of knowledge that looks at the strategic direction and management of an organization. Broadly, one can think of corporate business strategy as comprised of three aspects: which industries to compete in, on which basis to compete in an industry, and the actual execution of the strategy. Corporate business strategy, shapes the general direction of the enterprise and determines the scope of the firm and the product-markets in which it competes. Mergers and acquisitions, diversification, strategic alliances and the like are among the key corporate strategy topics. Corporate competitive strategy, focuses on how firms position themselves in an industry and establish the basis for their competitiveness, e.g. cost, differentiation, innovativeness, etc. For effective competitive positioning, both an external and internal focus is important. Corporate strategy execution or implementation. Even if firms have chosen in which product-markets to compete and the basis upon which to compete in these markets, this remains largely a theoretical exercise unless they can effectively carry it out.

Ключевые слова: Strategy, Management, Innovation, diversification