TOURISM MARKETING AND MANAGEMENT. Developing Safserv: a Scale Measuring Safari Tourists’ Service Quality

      Аннотация: This is an academic textbook that can be utilised by academics, managers , owners of tourists attraction resorts ,tourism stakeholders and tertiary institutions with regard for excellent tourists and or customer service, management and marketing of such institutions with the most suitable model called SAFSERV. Wildlife viewing context deserves its unique dimensions for ensuring tailor made conditions meet and exceed tourists attractions. This study was carried out in Kruger National Park , South Africa ,with tourists from United States of America , South Africa, China, Britain and Australia and proved that SAFSERV is the most comprehensive model to design and measure tourists' satisfaction.

Ключевые слова: service quality, Tourism, SAFSERV Model, SERVQUAL model, Wildlife viewing, Management, Kruger National Park, Tourists' satisfaction