Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Sales Promotion in Business Organisation with Special Reference. To Coca-Cola Sokoto Depot (Nigeria)
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Musa Muhammad Dandikko
ISBN: 9786205512517
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 64
Издательство: LAP LAMBERT Academic Publishing
Цена: 25287 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 714919
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: Sales Promotion, often called, “below the line expenditure” involves impersonal persuasions through the company owned media. It records the most striking development in the marketing efforts geared toward achieving high sales volume and product awareness to both new and existing customers. It costs almost half the marketing expenditure of most organisations. The study is aimed at careful assessment of the vital role it plays in the Business Organisation. Many businesses rely heavily on it more than any other promotional activity. It also reports a high turnover, encouraging results and development resurgence in the performance of customers towards satisfaction they have from the product. The purpose of this project is to: examine the extent to which Sales Promotion activities influence the customer buying behavior; identify ways through which customers gain product awareness; examine how to capture new customers through sales promotion; and identify approaches that are more consistent with positive response from the customers and to have a glance at their effect on them.
Ключевые слова: sales, Promotion, business, organisation, special, Reference, Coca-Cola, Sokoto Depot, Nigeria, Musa Muhammad Dandikko, Line, expenditure, persuasions, Media, strikind, development, marketing, Efforts, high sales, Volume, Trade