DESIGN THINKING. Discover strategies for Design Thinking and Opportunity Recognition for entrepreneurs

      Аннотация: Design thinking is a user-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Design Thinking enables organizations to focus on the target audience they are creating for, which leads to better products, services, profitability and quality products or services.Opportunity recognition refers to a process that explains how individuals or firms with entrepreneurial mindset identify or create new opportunities in the market to fulfill target customers' needs and expectations based on prior knowledge, past experiences and current market conditions.

Ключевые слова: Design Thinking, Opportunity recognition, Financing Decisions, entrepreneurial success