A Case Study: Utilizing Resources and Possibilities in R & D.

      Аннотация: The main objective of the Work is to analyze the Case Company and to construct strategic suggestions to stay competitive. The focus is on exploitation of capabilities and opportunities. Additionally, the Work investigates whether the efficiency of utilized resources could be improved further. The strategic suggestions and opportunities for improvement are meant to be beneficial also for the parent company. The Work is based on a qualitative research approach. The successful research and development history with major technological shifts in the dynamic industry lay the foundation for this exploratory case study. The theoretical framework was obtained by relevant articles, books and studies. The empirical information was gained through interviews, observations and experiences of my own. The analytical framework comprises external and internal strategic evaluations. Analysis results include organizational strengths and weaknesses, industry specific and social opportunities, and threats. Strategic suggestions are formulated by exploring the most feasible strategic alternatives created. Opportunities for improvements are built for main weaknesses.

Ключевые слова: strategic management, organizational capability, R & D