Modern business models and their applications in the real world. Theory, examples, case studies

      Аннотация: The present book talks about the crucial role that business models play in today’s market from both a company’s and customer’s perspective while also highlighting the most effective practices when designing and working with business models in order to help the readers better understand the core aspects of business models and how these can best serve a company’s or individual’s needs. In order to reach that goal, the book uses real life examples of business models and analyses their anatomy, looking to identify key points and best practices depending on the needs of the company using a business model.

Ключевые слова: Business Models, Startups, SME, digital business model