Introduction To Business Management. A case study based management which is adopted by leading industrial organizations

      Аннотация: The objective of the course is to make students familiar with fundamentals of theory and practice of management, entrepreneurship and economics with special emphasis on application in engineering focused industries and organizations. The course broadly covers the essential management, economics and entrepreneurship issues, an engineering graduate is likely to face at the start of their career. Consider an entrepreneur you know personally. What was the most significant reason for his or her following an independent business career? If you don’t already know the reason, discuss it with that person.

Ключевые слова: Entrepreneurship, Management, Marketing Mix, Market Segmentation, Finance