Marketing for Budding Managers. Essential Marketing Skills

      Аннотация: Marketing for Budding Managers helps to tackles such issues, providing the head a solid introduction to what marketing is all about. The authors successfully guide you through the key topics of the subject in a highly accessible manner, ensuring you gain a thorough understanding of the subject.The book provides an introduction to the marketing principles, beginning from the underlying theoretical bases and throwing light on its emerging prospects and paradigms. Further, practical application of theory is provided through case studies, exercises, and activities. Every chapter in this book is filled with real-life examples that correlate the theory discussed to actual practice from the industry. This book tries not only to present prescriptive solutions to marketing problems but encourages discussions about causes and effects. This book also satisfies the long-felt need of Indian students for a book with Indian case studies and examples and highlights the challenges faced by organizations from the developing world.

Ключевые слова: marketing, Management, planning, product, Promotion, Service Marketing, green marketing, Niche Marketing, segmentation, positioning, Pricing