Marketing Competitiveness of small scale industry in India.

      Аннотация: In the coming decades of the new millennium, it is incumbent for the policymakers to ensure that the Indian SME's are enabled to survive, keeping in view their importance in employment opportunities and job creation for unskilled and uneducated youth of the country in order to sustain social and economic stability of the country. The present book presents an entirely new approach to the marketing problems and competitiveness of small enterprises.

Ключевые слова: Marketing competitiveness, small scale industry, performance