Competition and Strategy in Higher Education Entities. Managing Complexity of Trends, Ethics and Societal benefits, Systematic Literature Review

      Аннотация: It is clear that one of the paths of social, cultural and economic growth of society is the fruitful activity of educational institutions and their continuous promotion. Numerous researchers have emphasized that if these institutions focus on meritocracy to attract qualified people, it will bring acceptable results for the governments and the people of society. To this day, this research seeks to evade the community-based and even business-oriented approaches of these institutions.The authors of the book do appreciate the time, effort, skills and talents of Mr. Kian Mahdavi as an editor and an illustrator of this book.

Ключевые слова: Marketing Management, higher education, Societal benefits