ACADEMIC AND COMMERCIAL RESEARCH: BRIDGING THE GAP. Lecture Notes on Research Methodology (Book 4)

      Аннотация: Academic and Commercial Research: Bridging the Gap is Book 4 of the Series, Lecture Note on Research Methodology. The gaps between academic and commercial research and how to bridge them are discussed here. Academic research, carried out in universities by faculty members and research students, is usually characterized by methodical, theoretical, and empirical rigor. Comparatively, professional or commercial research carried out mainly by consultant-practitioners is practice-oriented, organization/firm-specific, aimed at solving the current problems, and devoid of extensive theoretical and empirical rigor. It is discussed here that effective academic-practitioner collaboration where the practitioners enrich academic research with the necessary practical focus, such that academic research becomes useful to organizations, will increase the relevance of academic research to operators in the world business.

Ключевые слова: ACADEMIC AND COMMERCIAL RESEARCH: BRIDGING THE GAP, SCHOLARLY VERSUS PROPRIETARY RESEARCH, Academic Research and the Dilemma of Overspecialization, BRIDGING THE RIGOR-RELEVANCE GAP, Rigor-Relevance Tradeoff, ACADEMIC AND PROFESSIONAL RESEARCH COLLABORATION, Developing Indigenous Context-Specific Knowledge, Goal Relevance and Operational Validity, REFOCUSING ACADEMIC RESEARCH, Creating Enabling Ecosystem for Research, Universities should forge meaningful collaboration with the corporate world, Applied vs Formative Research, DIFFERENCES BETWEEN ACADEMIC AND BUSINESS WRITING, The Research Process, Non-Empirical Research, Research ethics, ACADEMIC – PROFESSIONAL RESEARCH SYNERGY, Academic Research and R&D, The ‘Twin’ Discovery Framework, Advantages of a University Environment for Conducting Research, HOW TO RENDER A UNIVERSITY ENVIRONMENT MORE CONDUCIVE FOR INNOVATIVE RESEARCH