Strategic Management in Banking. Blueprint for Creating an Effective Digital Banking Strategy

      Аннотация: “Strategic Management in Banking” provides an insight into various strategy influencers that drive change and innovation in the banking and finance industry. It empowers managers with the skills they need to devise and implement strategies that achieve organisational goals. In this book, you will study the concept of strategy and understand how to analyse the factors that drive change management in organizations. You will also acquire the skills and knowledge needed to correctly identify the risks and threats associated with strategic choices.This masterpiece is for anyone who is looking to improve their knowledge of digital transformation – and the challenges and opportunities it presents to banking. It will teach you how to use customer journey and service design processes for the digital age.

Ключевые слова: strategic management, in banking, blueprint for, creating an effective, Digital Banking, Strategy, Irobiko Chimezie Kingsley, Insight, Influencers, drive change, Innovation, finance industry, Managers, Skills, devise, implement, achieve, Goals, Factors