Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Global Marketing. A few bases
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Miloud Aroussi
ISBN: 9786204741482
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 56
Издательство: LAP LAMBERT Academic Publishing
Цена: 25002 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 717706
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: Global Marketing is a very efficient function in today's globalized world. Global marketing especially by one of its declination, the Marketing Plan, allows evaluating a business strategy. Economic globalization made it easier for the companies development in many countries. That is to say, there are today, more than in the past, companies from emerging countries that are of a global scale, and in my opinion, the number is going to increase again in the next decades (Companies from countries like China, India, Russia, Brazil, etc. will develop globally in my opinion, etc.). Global Marketing is a must since today, the competition between companies in most the business areas is worldwide. And the companies should invest part of their global yearly development budget into global marketing because the companies that will do it, with global advertising campaigns will get more customers, which is one of the most important in firm life. Companies generally need global marketing in several contexts, for example, to start a new strategy of business development, to start a new product, to advertise their already existing products, as well as, to construct a brand, etc.
Ключевые слова: Global Marketing, Advertisement, New Product Development, Branding