Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Preferences and changing needs of Business Travellers. Preferences and changing needs of Business Travellers: An Empirical Study of Online Travel Portals
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Bivek Datta
ISBN: 9786204748405
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 200
Издательство: LAP LAMBERT Academic Publishing
Цена: 47541 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 717714
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: Business Tourism is perceived as major market because of its revenue generating capability. Business Travellers have grown by leaps and bounds and their adoption of digitization in light of the Information and Communication Technology cannot be ignored. Present study is focused on the Online Purchase decision making behaviour of independent Business Travellers. This study has taken a primary survey of the Business travellers and tried to explore the role of the eight online travel portals in fitting the needs of business travellers. This book is organized in five chapters.Within the book there are numerous tables and figures pertaining to adoption of technology especially by independent business travellers and their online purchase decision making behaviour by using their individual level behaviour view point. The students would really appreciate the nature of the business travellers and their online purchase behaviour and they do further research taking into consideration another sample size and other demographic characteristics.
Ключевые слова: Business Travellers, preferences, Changing Needs, Online Travel Portals, India