Strategic Management in Multinational Corporations. How to Think Globally and Act Locally

      Аннотация: The global management concept emerges from a combination of globalization and its implications on the corporate world. The business landscape changed drastically due to the rise of globalization; talent equations shifted, business operating models changed, and organizations started realizing what a truly boundaryless world could mean. With globalization and open markets comes the threat of competition, too. Thus, modern-day business requires multinational companies to design strategies that encompass digitalization, localization, sustainability, corporate social responsibility (CSR), etc. This means that business goals need to reflect the growth rates and market potential inherent in these economies, but at the same time aligned to the overall corporate vision.“Strategic Management in Multinational Corporations” analyses how ExxonMobil explores a diverse pool of talent, business models and theories to achieve competitive advantage. This well-researched book on innovation, global strategy and ethical business compares various approaches that ExxonMobil leaders apply to consistently harness human/ material potential and sustain growth in a volatile, multicultural setting.

Ключевые слова: strategic management, in multinational corporations, how to think, globally, and act, globall, Irobiko Chimezie Kingsley, combination, Globalization, implications, Corporate World, business, landscape, talent equation, operationg models, organization