A quantitative study of consumer behaviour. A quantitative study of consumer behaviour in respect to electronic cars led to development of new green marketing

      Аннотация: This chapter would introduce the problem statement and describe the idea of electric vehicles and their perception in the Swedish society. Furthermore, a short description of what an electric vehicle would also be offered in order to give a good understanding of the topic in general. Subsequent part would describe the problem discussion and describe why this topic is relevant to the authors and why it was chosen as field of this study. Furthermore, the research limitation would indicate the part of the electric vehicles market that’s going to be the main field of interest. Collection of key words and abbreviations would also be presented in order to make this paper easier to understand.

Ключевые слова: consumer behaviour