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Explaining the Commercial Performance of Manufacturing Companies. On Marketing Strategies in the form of a Model
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Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Zahra Sadat Mirshafiian
ISBN: 9786204724393
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 132
Издательство: Noor Publishing
Цена: 23830 тг
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Сферы деятельности:Код товара: 756480
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Аннотация: In today's competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior value for the customer in the shadow of various components provides the basis for improving the business performance of companies. In the present research, each of the variables was described using descriptive statistics indicators and then tested using a causal model. The results of the analyzes showed that there is generally a relationship between the resources of companies and marketing strategies and the capabilities of companies and marketing strategies. Also, there is a positive relationship between marketing strategies and competitive advantage. On the other hand, competitive advantage is related to market performance and financial performance, and finally, there is a positive and direct relationship between market performance and financial performance.
Ключевые слова: Commercial Performance, Manufacturing Companies, Marketing Strategies