A Study on Financial Investment Preferences of Salaried Individuals.

      Аннотация: This book explorers about financial investment preferences of Salaried Individuals subjected to various financial instruments which are categorised based on the risk available in the that financial investment avenue. The financial investment avenues are categorised into Safe/ low risk financial investment avenues, medium risk financial investment avenues, high risk financial investment avenues and traditional investment avenues. This book also highlights the factors governing the financial investment decisions by salaried individual. This book will help researchers and institutions in exploring ideas about investment preferences and formulating new policies according to investors behaviour towards financial instruments.

Ключевые слова: investment, Salaried Individuals, risk