The Impact of Building Digital Culture on Employees' Engagement. ICT Sector

      Аннотация: Culture is the heart of any organization. It is like oxygen which we can feel but cannot see and without which we cannot survive. In organizations, culture is like the DNA of an organization thus the main objective of any organization is to understand and manage the business well and communicate the business's primary purpose to both its employees’ and the customers, which requires permanent and ongoing institutional development to adapt to the shifting market conditions and technological advancements. In light of that and as a result of the technological revolution that we live in, digital transformation is no longer a luxury or a choice, but rather it has become one of the most important mechanisms that organizations must follow to survive and compete. Based on that, employee engagements in digital transformation are a necessity, as effective digital transformation can never be achieved unless companies build confidence among their staff that digitalization can help organizations, people, and society to achieve a positive future.

Ключевые слова: digital culture, Digital transformation, culture, corporate culture, building culture, Information Communication Technology, ICT Sector, Egypt, Government, Technology management, Communications, human resources, technology, Management, Employee Engagement, digitization, organizational culture, Power of Digitization, Digital Culture Challenges, digitalization, e-commerce, e-government, E-business, Business administration, Human Resources Management, Digital Transformation Challenges