e-WOM Power in Social Media among Z Generation.

      Аннотация: e-WOM Power in Social Media among Z GenerationAnyone here who doesn't use social media? Will I can say that some people have certainly progressed from the browsing level to the addiction level.But have you ever considered the power these applications have over your desire to buy? Do you want to investigate the path from exposure to purchase? All of this and more will be covered in this book.lets take this journey together.

Ключевые слова: electronic word of mouth, Social Media, Media, marketing, digital marketing, ewom, Generation Z, Advertisement, Managment, communication, Bahrain, GCC