Emergence and effectiveness of digital advertising. A case study of small Moroccan businesses on the Facebook platform

      Аннотация: The monograph discusses the effectiveness of digital advertising in promoting businesses through various online and digital channels. It includes the history of promotional advertising, types of digital advertising, and a case study on promoting a Moroccan website through Facebook advertising. The study also highlights the advantages and disadvantages of digital advertising, confirming its availability, profitability, and flexibility to change. The positive results of the case study demonstrate the power of digital advertising to boost businesses.

Ключевые слова: Digital Advertising, online marketing, Social Media, Facebook advertising, Moroccan businesses