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Online Shopping: A Comprehensive review of Consumer preference. Turn Any Sale into Lifelong Loyalty
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Mohanapriya S and Sathya R
ISBN: 9786205517062
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 148
Издательство: LAP LAMBERT Academic Publishing
Цена: 40370 тг
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Сферы деятельности:Код товара: 758260
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Аннотация: The recent rise in digital literacy has led to an influx of investment in E-commerce firms, leveling the market for new players to set up their base, while churning out innovative patterns to disrupt old functioning. In 2022, the Indian ecommerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion.India’s e-commerce market is expected to reach US$ 350 billion by 2030.In recent years India has experienced a boom in internet and smartphone penetration. The number of internet connections in 2021 increased significantly to 830 million, driven by the ‘Digital India’ programme. Out of the total internet connections, ~55% of connections were in urban areas, of which 97% of connections were wireless. The smartphone base has also increased significantly and is expected to reach 1 billion by 2026. This has helped India’s digital sector and it is expected to reach US$ 1 trillion by 2030. This rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth of India’s e-commerce sector. India’s e-commerce sector has transformed the way business is done in India and has opened up various segments of commerce.
Ключевые слова: Online Shopping, e-commerce, Consumer preference, Consumer Satisfaction, Consumer Loyalty