Strategic planning: A representative study. Strategic planning from theory to application

      Аннотация: This book outlines some of the major tools and techniques involved in business strategic planning, and further show how these techniques relate to the development of an actual strategic plan for a selected industry and specific public corporations. The aim of this text is to provide a working model for business managers, undergraduate and graduate students. While the numbers used in this study reflect those available for the selected corporations at the time (2022), the techniques and tools may be used to yield comparative numbers for other industries and corporations. The tables, figures and analyses should yield insightful information for executives, managers and students, as well as the general reader.

Ключевые слова: business strategy, strategic management, Strategic Planning, business planning for survival, SWOT Analysis, building strategic planning matrices, competitive planning, mission, vision statements