Corporate Political Strategy in Housing Crisis Communication. An empirical study in Vietnam

      Аннотация: Crisis managers acting as lobbyists strategize lobbying to influence government or politicians on cooperating with their firm to impact the audience’s behaviors and attitudes, so lobbying can become a response strategy to communicate a crisis. This strategy becomes the corporate political strategy with an aim for a firm to gain political influence over mainstream media to share the firm’s key messages to the public to solve crises, minimize damage or consequences, and restore reputation. Findings show that lobbying is considered when the government as a stakeholder in a crisis can mediate messages disseminated to the public via state-owned media to raise public awareness or mitigate chaos. The local government agrees to raise their voice with supporting information to help the firm deal with the crisis thanks to the firm’s substantial contributions to improve the living standard of local community; the firm’s building a strong relationship with the local government and media; and the firm’s using the shared-interest approach to take advantage of the government’s political power.

Ключевые слова: Crisis, crisis communication, crisis managers, crisis timeline, corporate lobbying, corporate political startegy, government's voices, Lobbying, lobbying influence, lobbying strategy, lobbying tactics, Local Government, political influence, response strategy, real estate firms, Stakeholder