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A study on Consumer behavior in Decathlon sports. An empirical study on sports products purchase behaviour
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Mr. G. Vijayasaravanan and Dr. I. Parvin Banu Sirajudeen
ISBN: 9786206180302
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 72
Издательство: LAP LAMBERT Academic Publishing
Цена: 25571 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 759901
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Аннотация: The Book is about the buying behavior of Sports products across the world. It was found that the quality of foreign brands were supposed to be generally higher and greater to local brands. Studying consumer behavior is important because with this technique, the marketer can understand what affects consumer's buying decisions by understanding how consumers choose on a product that are needed and the products that are outmoded.
Ключевые слова: #sports products, #sports preference
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