Mass Media Utilization of behaviour of Farmers in Nimar Region. “Mass Media Utilization Behaviour of Farmers in Nimar Agro Climatic Region of Madhya Pradesh"

      Аннотация: Mass Media Utilization Behaviour of Farmers in Nimar Agro Climatic Region of Madhya Pradesh. This study is useful for the farmers because this study is show that the major information sources used by the farmers. The farmers of the study were dominated by middle age group with moderate level of education and belong to middle socio-economic status category. Most of them had middle level mass media exposure and contact with extension agency with medium innovativeness. They have medium level of scientific orientation. Farmers Listening, Viewing and Reading Behaviour also known. Utilization Behaviour of Farmers in different mass media Sources. Constraints, Suggestion and Feedback Behaviour of the Farmers also important part of this study.

Ключевые слова: Mass Media Utilization Behaviour and Utility Perception, Attitude Behaviour