Covid-19 Vs Digital Marketing. Decision Making Process

      Аннотация: Due to Covid-19's radical transformation of the educational landscape throughout the world, the education sector has been highlighted as one of the most significantly impacted sectors. Since all schools, colleges, and universities were shuttered due to the lockdown, students were unable to attend courses in person, which made the future of their education questionable. In place of the methodical operations of educational institutions, a new phase has begun, including online learning, online evaluation, and indoor activities. Innovative methods for educating students through online stimulated their interests and sustained the academic achievement of schools, colleges, and universities. Although many universities found that taking lessons online was an effective temporary solution, it reduced students' learning methodology and their education standards. The study environment at home needs facilities such as internet connectivity, data package, mobile phones, and laptop that are not accessible to all students in India. There is a significant influence of digital marketing strategies on students’ decisions to pursue maritime education.

Ключевые слова: digital marketing, COVID-19, Decision Making, Maritime, Education, students