Chinese Cultural Internationalization Project Proposal.

      Аннотация: With the rapid development of technologies like big data in China, the internet industry is advancing hand in hand with development of Chinese traditional culture, striving for co-creation and mutual benefit. As a Chinese IP deeply rooted in national culture, Tai Chi is also ushering in new opportunities.The purpose of this project is to build an internet information platform, utilizing existing digital technologies to package, showcase, promote, protect, and carry forward the intangible cultural heritage attributes of Tai Chi. By further strengthening the excavation and sorting of Tai Chi culture, using products and online services as carriers, more Tai Chi enthusiasts can appreciate the theoretical connotations of Tai Chi without leaving their homes.This project focuses on online Tai Chi services, including Tai Chi peripheral cultural and creative products, online Tai Chi teaching, online Tai Chi guidance, and online Tai Chi enthusiasts exchange activities, allowing Tai Chi enthusiasts to interact and learn from each other online and expanding the impact of Tai Chi culture through the development ecology of “Internet +”.

Ключевые слова: TACHI, online service, peripheral cultural and creative products