The Management and Branding of Village Tourism. Strategy Digitalization, Innovation, Collaboration to MSMEs and Community

      Аннотация: This book is the result of research on tourism villages and SMEs in several areas in Bali, Indonesia and Andhra Pradesh India. The author examines management, branding, digitalization strategies, inclusive innovation in MSME businesses and community contributions in maintaining their sustainability. The development of science and technology combines the approach to managing tourism villages and MSMEs as an inclusive business that benefits society, the economy and the environment. Management and brands are a priority for tourism villages and MSMEs because they are community-based. These researches were funded by the Ministry of Education and Culture Research and Technology DIKTI and the Triatma Surya Jaya foundation.

Ключевые слова: Management, Branding, digitalization, Innovation, Inclusive Business