ICT Transforms Customer Satisfaction. (LIC Case Study)

      Аннотация: This book examines how ICT applications impact customer satisfaction in life insurance, using LIC as a case study. It analyzes the link between ICT integration and improved customer contentment, addressing implementation challenges and providing strategies to overcome resistance. Highlighting LIC's history, services, and digital transformation, the book emphasizes ICT's role in enhancing customer experiences. It covers data analysis, user feedback, and ICT's influence on consumer preferences, offering insights and recommendations for insurance companies to enhance satisfaction through technology. Tailored for professionals and researchers, the book guides insurance enterprises in leveraging ICT's potential in the life insurance sector.

Ключевые слова: Information and communication technologies (ICT), Customer satisfaction, Digital Era, ICT application, Indian Life Insurance Industry, LIC (Life Insurance Corporation of India), service quality, Post Purchase Evaluation, Digital transformation, emerging technologies, LIC, Life Insurance Corporation of India