Gen Ziers and Financial Literacy.

      Аннотация: Financial literacy is measured as a combination of financial knowledge, financial attitude and financial behaviour. Financially literate people include themselves in the formal financial set up of the Country. They tend to make informed decisions and actively participate in the financial system which would enhance the economic activities and result in the development of the country. Being financially literate is very important. With this regard, this study aims to measure the level of financial literacy among the Gen Z population in Coimbatore. According to the latest Census 2011, 375 million people, around 27% of our Indian population are GEN ziers (born between 1997 - 2012). These people will form the major part of the global workforce in the near future. Since Gen Z tends to play the major portion in our Financial System, Measuring Financial Literacy of Gen Z gains priority. The results exhibited that Gen Ziers possessed Financial Knowledge and were confident in dealing with money matters. It was found that they exhibited Financial Attitude concerns with regard to Retirement Planning.

Ключевые слова: financial literacy, Gen Z, FINANCIAL ATTITUDE, Financial Behaviour.