ENVIRONMENTALLY FRIENDLY BRAND IMAGE IN PUBLIC RELATIONS.

      Аннотация: From a public relations perspective; Environmental social responsibility practices that focus on stakeholder acceptance and participation, that really overlap with the corporate philosophy and corporate identity, and that are ethical, should be implemented. Thus, the value that the institution attaches to the preservation and continuity of its environmental resources will be sincerely conveyed, and by providing a corporate image and reputation in this direction, it will be accepted by the target audiences.The main purpose of the work; The aim is to reveal how the environmentally friendly brand image, which will be built with a public relations orientation, can contribute to environmental brands, products and businesses and how environmentalist purchasing behavior affects this image, at least to create a basic framework in this area.

Ключевые слова: Environmental Brand, green marketing, Eco-Friendly Brand Image, Public Relations