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Business Marketing Strategies: The Pursuit of Sustainability. Marketing Management
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Dr. Santanu Dasgupta,Dr. Mushtaq Ahmad and Mr. Asik Rahaman Jamader
ISBN: 9786206769125
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 60
Издательство: Scholars' Press
Цена: 28533 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 762180
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
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Аннотация: In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Ключевые слова: Marketing, Management, Business Management
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