FORMS OF COMMUNICATION. Principles and Processes in Global Business

      Аннотация: The complex global business environment creates the need for more competitive organisations in order to survive and achieve their goals. New challenges inspire organisations to design and implement sustainable innovative solutions by developing modern communication strategies that could create a competitive advantage in the market. Organisations often value the continuous development and training of employees with the support of communication and technology to meet missions and goals. Organisational development and change can be achieved through good communication in the workplace, supported by committed leadership practices.

Ключевые слова: communication, leadership, organisational development, organisational change, motivation, human resource management, sustainability