Impact of Internal Marketing on Employee Brand Commitment: Brand Love. Insurance Industry in Sri Lanka

      Аннотация: Internal marketing is one of the main strategy for service companies in which companies try to optimize the organizational environment to improve service quality. This book focuses on the relationship between perceptions of internal marketing and employee brand commitment through the employee brand love in the Sri Lankan insurance industry. This book will help the marketers to understand and develop this concept which can cater for the insurance companies as well as the insurance governed bodies to develop the insurance marketing rules and regulations.

Ключевые слова: Internal Marketing, Employee Brand Commitment, brand love, Insurance Industry