THE EFFECTS OF PACKAGING ON SALE OF LOCALLY PRODUCED RICE. A STUDY OF SAVELUGU MUNICIPALITY

      Аннотация: Packaging is a complicated topic. Its position in the food industry and relevance to the consumer has been painted in numerous ways, including protection, containment, transportation, preservation, and food industry advertisement. The packaging and sale local rice in Savelugu is the sole responsibility of farmers and their wives with few traders and processors who buy their produce for further marketing. And rice production and its marketing is one of the sources of livelihood in the district. The low quality and scarcity of locally produced rice may contribute to Ghanaian consumers' preference for imported rice. Domestically milled rice is of inferior quality, and only a tiny amount is sold in major metropolitan markets.

Ключевые слова: Branding, packaging, Grains