Marketing Information System And Marketing Performance. An applied study on Tourism companies in Mansoura City from the point of viewof their employees

      Аннотация: Recently, marketing information system and marketing performance have received extensive research in various sectors and industries. However, companies pursue to apply marketing information systems, which makes them able to compete, face the challenges in the market, and exploit the available opportunities. For this reason, many researchers have been interested in studying the relationship between marketing information system and marketing performance. This book studies marketing information system with its four components: the internal records system, the marketing intelligence system, the marketing research system, and the marketing decision support system by employing advanced technology, which is (AI) artificial intelligence, we have developed marketing information system adapts to technological development and market requirements today. This book studies the role of marketing information systems in improving the marketing performance of companies in terms of their performance in profitability, sales growth, and market share.

Ключевые слова: Marketing Information System, Marketing Performance, Sales growth, market share, Profitability, Internal Record, Marketing Intelligence, marketing research, Marketing Decision Support System