Visual Vibrance. Mastering the Art of Preparing Cultural Event Promotional Materials

      Аннотация: Arabic language has attained the status of an International language. The United Nations has adopted Arabic as one of its six official languages. Arabic language plays a vital role in the commercial and the cultural fields in the globalization era. Arabic is a very rich language, which can be compared to an ocean without any limits of depth or width. This work is designed to meet the needs of Arabic for communication at the graduate and post-graduate levels in the colleges and universities. Special attention has been made by providing the Art of Preparing Cultural Event Promotional Materials. The need for a book on Cultural Event Promotional Materials has long been felt. The purpose of this work is to train the students in the communication studies preparing posters, brochures, leaflets and pamphlets by providing worked out exercises. It is hoped that this book will greatly help those students and readers who wish to learn and practice Cultural Event Promotional Materials.

Ключевые слова: promotional materials, Cultural Events, Posters, Vibrance, Brochures, digital marketing