A Review of the Research Presented on the Behavioral Model. Of Buyers of Organic Products

      Аннотация: Today, sustainable lifestyle change is essential not only for livelihood but also for the well-being and development of the next human generation. The issue of ecological transformation is compatible with ecological constraints. One of the major causes of declining biodiversity is the agricultural world. And the weather will be affected and lead to environmental problems, so agriculture has been blamed for declining biodiversity. The purpose of this production system is to maintain resources and stability of production factors on the one hand and to ensure health and food security for consumers on the other hand. In the past, the production and consumption of organic products has been more popular in developed countries, but this concept is also being accepted in developing countries. In Iran, the demand for organic food products is increasing in recent years. Organic food products are considered as a sustainable alternative to conventional foods. Thus, organic purchases are involved in sustainable development and environmental protection. Consumption of organic products has increased business opportunities in this field by creating significant benefits for the economy.

Ключевые слова: Behavioral Model, Buyers of Organic Products, Business-Marketing Management